In the early 1990s, nearly everyone with opposable thumbs claimed they were web designers. And from these folks came some of the most horrible, poorly designed communication tools ever produced, all for outrageous sums of money.
My how things have changed. The web is still here but thankfully most of the fly-by-night companies run by techno-geeks with big dreams of making it rich are long gone.
Why? Because the web isn’t about the technology. It’s about telling a story. Web design is really just another tool for telling a story – the technology used to tell that story is just a delivery mechanism.
Sure, we know the technology that makes all the magic work. We have specialists who dream in code and can put together a mind blowing WordPress site in their sleep.
But what we really excel at is creating sites and Internet branding that furthers your organization’s communication, marketing and branding goals through riveting storytelling, sterling design and a solid, seamless use of technology.
The hallmarks our designs
The Building Blocks of Design.
Like the foundation and walls of a well-designed building, a site needs a sustainable structure and form. Users don’t want to guess where the information they need is located. And they don’t want to run into dead ends, dead links or content that won’t load correctly on different systems, platforms or browsers, especially mobile. An effective site needs good architecture. It is the foundation from which all other design comes from and our sites are known for their solid architecture that enhances the user’s experience.
A lot of sites online now are a jumble of senseless navigation. There are often too many entry points, generic button names, multiple entry points that all go to the same place. At CommuniCreations, we take great pains to ensure that the navigation on a site is clear, consistent throughout the site, intuitively marked and effectively arranged. No one needs to relearn how to move through one of our client’s sites or question where they are in the architecture.
Don’t Be Content with Bad Content
We’ve been saying it all along and now others have jumped on the bandwagon – content is kin. It’s all about the message and how it’s presented. Yes, we’re talking about the ancient craft of the written word supported by contemporary visual design.
Our advice to clients: if you have a two dollars to spend on technology and two on content, save two bucks and invest in stellar content. That’s one of the differences you’ll find at CommuniCreations. We put a premium on the art of effective writing and storytelling. We are more than happy to write the copy as part of the project – in fact, we have one of the premier web writers in the country on our staff. We must be doing something right. We’ve often been complimented by clients that their target audiences have read through their entire site (front to back, if such a thing is possible) just because they enjoyed the story and the way we delivered it.
Be the Brand… Be the Brand
There was a time when designers would go wild with their imaginations. The result: a site that had little to do with an organization’s other advertising efforts and branding identity. Our sites are tightly integrated with your existing or developing brand. They have a similar look and feel to your print and broadcast marketing materials and mirror them in tone, message and style. Colors are consistent, palettes are pleasing and space is used to tell your story in the most compelling manner possible. Sure, we like to put a creative spin on it all, but we stay within the bounds of your marketing and communication goals and objectives. To do anything else would be a waste of your money and our time.
Think of It As a Long Term Lease
What, you say? Are you nuts? Aren’t I really buying the site? While you are indeed buying a website design, we encourage our clients to think of it more as a lease. That way you can experiment with it, change things around to see what’s most effective and expand the site’s depth and breath. We build all of our sites in WordPress these days. It runs about 30% of all websites these days. There’s no need to come back to see us for any little change you want to make. WordPress allows you to have complete control over your website, from adding new photos or copy to adding things like ecommerce or a gallery down the road. And don’t worry. If you get stuck we’re always here to help.
We’ve come a long way, baby…
Want to see our hall of fame of early CommuniCreations site designs back in the days of everything flush left and gray backgrounds? Keep in mind that not everything works anymore. They’re just archival versions and incomplete.